la fille d'O

la fille d’O (meaning daughter of 'O') is avant-garde lingerie that supports your body, whilst empowering your attitude. It’s the voice of a generation. Without compromises and therefore all-embracing. Like a friend once described it: ‘I am not fierce, yet I belong here’.

la fille d'O, founded by murielle Victorine scherre in 2003, sprung from personal need and curiosity and has since changed the way the river flows, pebble by pebble. Free of compromise and a pioneer in conscientious design, clean sourcing and an honest - thus carefree - production line.
Produced in Belgium since the very start, la fille d’O has an avid desire to create an innovative product born from the craftmanship lingerie design requires. A product created for the women of today, with a sharp eye on a timeless wardrobe.



homage

homage is a selection of ready-to-wear pieces that are free of compromise. No seasons. No stock. No sizes. No gender. No color. A whole lotta NO to make way for a whole lotta YES.

Wearing homage means making a statement. Suzy Menkes once said that it is morally wrong to wear a garment bought at the price of a cappuccino. There is a price to pay when buying fair fashion. For if we buy a garment at the price of a cappuccino, a majority of the estimated 150 people involved in making 1 garment will live a life of despair. Every penny you decide to spend when buying fashion gives you power. Everytime you wear homage you say YES to crafty makers and understand that a change is possible. That seasonal collections are very last season when exporting worldwide. That sizes are very confronting and often inadequate. That gender is far too limited when only 2 options are suggested. That color is nice but an all black wardrobe proves to be highly efficient when trying to buy less.